🔥 Roast Examples

Check out how RoastBot breaks down websites from top brands with jokes and real advice.

Apple

https://apple.com

Roast

Apple’s site is sleek, sure — but it’s also 90% whitespace and 10% product. Navigating it feels like walking into an art gallery where the art is hiding behind the walls. It’s so minimal it’s almost existential.

🤣 Jokes

  • So much whitespace, I thought I was staring into the void.
  • Navigation is a mystery — was this designed by a magician?
  • Is this a product page or a tribute to Helvetica?
  • Loading the homepage made me question my purpose.

🛠 Tips

  1. Surface more content above the fold — not everyone scrolls.
  2. Improve accessibility cues and clear CTAs.
  3. Simplify product comparison pages — they feel bloated.
  4. Add a quicker way to get to support or buy sections.

Amazon

https://amazon.com

Roast

Amazon's site looks like Craigslist and a billboard had a messy baby. It's a miracle anyone finds anything. It’s chaos — functional chaos — but still chaos.

🤣 Jokes

  • Every pixel is screaming for attention.
  • It's like a Black Friday ad exploded onto my screen.
  • I got a deal-induced panic attack in 5 seconds.
  • UI? More like WHY?

🛠 Tips

  1. Reduce homepage clutter — it's overwhelming.
  2. Improve product discovery for new users.
  3. Unify the visual style — there are 50 fonts fighting each other.
  4. Add breathing space around key sections.

McDonald's

https://mcdonalds.com

Roast

Mickey D’s site is surprisingly bland. For a company known for fast food and faster dopamine hits, the site loads like a diet brochure. Where’s the fun? Where’s the flavor?

🤣 Jokes

  • It’s like the fries — looks great in ads, meh in person.
  • Took longer to load than it takes to microwave a burger.
  • Homepage design is flatter than a day-old soda.
  • Golden Arches? More like Golden Meh.

🛠 Tips

  1. Add more personality — the brand voice is lost.
  2. Improve mobile navigation — it’s clunky.
  3. Showcase deals or local menu items up front.
  4. Make the UX feel as fast as the food (or faster).